Why Don't We See More Branded Entertainment As An Advertising Vehicle?
Branded entertainment as an advertising vehicle is far more effective to engage the consumer than banner ads and pre-rolls. The ability for the sponsor to integrate their brand with premium content and offer interactive, actionable interactive points presents one of the most seamless and compelling monetization scenarios possible.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Thursday, October 2, 2008
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