Friday, October 10, 2008

TV Networks Are Not Taking Advantage of What They Have

Why aren't TV networks taking full advantage of the online enviornment to grow their brand and create more loyal customers?

Thursday, October 2, 2008

Branded Entertainment Is A Missed Opportunity Online

Why Don't We See More Branded Entertainment As An Advertising Vehicle?

Branded entertainment as an advertising vehicle is far more effective to engage the consumer than banner ads and pre-rolls. The ability for the sponsor to integrate their brand with premium content and offer interactive, actionable interactive points presents one of the most seamless and compelling monetization scenarios possible.