Thursday, December 4, 2008

Vimation's New Advance Enables A 'Dynamic' Search Engine Optimized Player/Platform for Flash Videos

The challenge for video and search has been the indexing of Flash video content for search engines has been manual and static, so it wasn't realistic for content owners or publishers using a video platform or with any type of library of content.

Vimation has created a 'Dynamic' SEO Solution through it VIM Platform and Console

Friday, October 10, 2008

TV Networks Are Not Taking Advantage of What They Have

Why aren't TV networks taking full advantage of the online enviornment to grow their brand and create more loyal customers?

Thursday, October 2, 2008

Branded Entertainment Is A Missed Opportunity Online

Why Don't We See More Branded Entertainment As An Advertising Vehicle?

Branded entertainment as an advertising vehicle is far more effective to engage the consumer than banner ads and pre-rolls. The ability for the sponsor to integrate their brand with premium content and offer interactive, actionable interactive points presents one of the most seamless and compelling monetization scenarios possible.

Thursday, September 25, 2008

Are Pre-Roll Ads Really Acceptable?

The answer is.....NO!!

As an industry, we need to start taking advantage of the inherent nature, and strength of the online environment. It has to be better than TV to survive. Because people do not want to sit back and watch their computer.